Do you live or work in New York City or plan to visit the Big Apple soon? Stop by Photo Mission at the concourse of the 30 Rockefeller Plaza for all of your photo needs and see the new RAD = Retail Aluminum Display shelving. Joe from Photo Mission and his architect worked with Jean Simmons, Designer from ISS Designs to create the perfect layout in this high traffic location. The RAD display shelving includes base cabinets for storage with shelves to display frames and merchandise. When you make a purchase at Photo Mission, you check out at the RAD free standing cash wrap. The RAD modular counter unit was designed in California and shipped along with the RAD shelving to Midtown Manhattan for a fast installation. We look forward to working with you on your next RAD Retail Display project! See the Photo Mission Yelp page for a video of the inside of the store.