Designing Serenity: How Modern Shelving® Helped iShine Yoga Create a Space That Inspires

Designing Serenity: How Modern Shelving® Helped iShine Yoga Create a Space That Inspires

Posted by Rebecca Parsons on

People love yoga. The 500-year-old practice remains immensely popular today thanks to its ability to help improve flexibility, strength, balance, and posture. Worldwide, over 300 million people practice yoga, with the United States accounting for roughly 38 million yogis.

When a popular yoga studio in Huntersville, North Carolina closed its doors in 2008, the town was sad to loose its beloved studio. Students and teachers alike wanted a place that they could call home and practice yoga alongside a larger community. Resident Genevieve Boulanger decided to create that home for her fellow yogis, and she founded iShine Yoga.

Initially, classes were taught out of Boulanger’s home by incredible instructors. The classes grew organically through word of mouth but after a decade of teaching, Boulanger knew it was time to create a permanent home for her classes. In 2017, iShine officially opened its doors as a studio.

In 2025, iShine expanded their existing footprint from 1,700 ft² to 4,300 ft² to provide space for their ever-growing community. “New iShine” offers three yoga studios: Studio Light, Studio Love, and Studio Life.

           iShine currently offers over 50 general yoga classes each week, as well as teacher trainings, and specialty yoga classes. Additionally, they offer multiple world class wellness services including acupuncture, massage, skincare and facials, talk therapy, yoga therapy, Ayurveda, health counseling, HeartMath® biofeedback, transformational coaching, and Dharma coaching.

                  As they continued to grow, iShine found themselves in the market for a shelving unit for the studio. Boulanger was seeking something sleek, adjustable, and elegant. When she discovered Modern Shelving, she was attracted to the modular designs and decided it would be the perfect fit.

                  “I loved that we could change the configuration without having a slat wall,” says Boulanger. “I loved the look and the customization!”

                  Boulanger opted to order a stock design and had a good experience working with the design team. She found the team to be patient and helpful in assisting her until she had a clear understanding of precisely what she was looking for.

                  When the shelves arrived, one of Boulanger’s yogi friends assembled them for her. A retiree undergoing a teacher training program at iShine, the team lovingly refers to him as “Rob the Builder” and he lived up to his nickname with the installation.

                  The shelves are in iShine’s boutique, featured on their main wall. They house décor and various clothing and products that are for sale. Boulanger says that customers regularly marvel over the retail shelves and that she’s a fan of the final product.

                  “The shelves are quality and with the gold spray paint helped fit our brand vibes at iShine,” says Boulanger. “I love the finished product!”

Working with Ezra made the design process seamless for Genevieve and the iShine Yoga team. Ezra’s thoughtful guidance and attention to detail helped them find a shelving solution that was both elegant and adaptable to their boutique’s evolving needs. The final installation perfectly complements iShine’s serene aesthetic and welcoming atmosphere. If you’re ready to bring balance and beauty to your own space, book a meeting with Ezra today: Book a Free Design Consultation.

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Upgrade Your Store's Aesthetic and Functionality

Modernize your retail space with our 3 Bay Retail Display Shelving Units—designed to maximize visibility and create a clean, stylish environment for showcasing merchandise. Whether you're selling clothing, accessories, or lifestyle goods, these shelving units offer the flexibility and durability every retail setup needs.


Tailor Your Display with Ease

Built with three 48-inch wide bays, this shelving unit allows you to create a structured and organized display that adapts to your product range. From folded apparel and featured accessories to curated home goods, there’s ample room to present your merchandise in a way that draws attention and supports browsing behavior.

These custom retail display shelving units for clothing make it easy to refresh your store layout whenever needed—perfect for seasonal updates, new collections, or promotional displays.


Designed for Fashion Displays

Integrated hanger poles transform your shelves into an elegant clothing showcase. Whether you’re highlighting a new line of apparel or arranging bestsellers front and center, the built-in hanging system adds sophistication while keeping the floor space open and clutter-free. Enhance store presentation with retail display shelving that looks as good as your product line.


Built to Stand Out

Each unit stands 96 inches tall, using sleek anodized aluminum poles that offer strong support while maintaining a minimalist aesthetic. The semi wall-mounted design ensures stability without sacrificing openness—giving your customers a visually engaging experience from every angle.

The clean, architectural lines of this shelving unit make it more than just functional—it becomes part of your store’s design language.


Why Choose Modern Shelving?

  • Customizable configurations to fit different retail environments

  • Premium materials for long-lasting use

  • Minimalist design that complements modern retail interiors

  • Easy to install and reconfigure for dynamic merchandising needs

Whether you're redesigning a boutique or launching a pop-up, the 3 Bay Retail Display Shelving Units offer the flexibility and visual appeal needed to elevate your store layout.

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